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Communications Cheat Sheet

Last Updated: May 16, 2022 Contact: Derek Nicol

First, clarify your message. Describe the wins in your terms to get that out of the way. Now, rethink the whole thing in terms of how it solves a problem they have. Consider their wins and be aware, and even address, their obstacles to winning. People don’t want more to do; they want to know that your message helps them solve a problem they already have.

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